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Raising Deezer Women’s Voices

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Wow, I am so hooked on Deezer playlists these days, listening to Women’s Voices and learning stories about Women behind Music. No doubt you are too !

I cannot hide how proud I feel to be working at Deezer, a streaming platform that has more to it than just music, reminding us every day that we can listen with a purpose, build a fairer music industry and amplify under-represented voices.

A sense of purpose has definitely always been a clear driver for me at work and I could not be more proud that at Deezer we are making consistent steps to amplify women’s voices internally as well.

WE NEED TO CONTINUE TO ADVOCATE FOR WOMEN IN THE WORKPLACE

Yes, surprisingly enough, more than a hundred years after International Women’s Day was created, the world still needs to advocate for gender equality and research shows that total gender parity will not be reached before …. another hundred years !!

3 women out of 4 experience bias at work, women are way under-represented in emerging jobs like engineering (15%) and women still face a glass ceiling towards more senior leadership positions… You get it.

WE ARE ACTING TO AMPLIFY DEEZER WOMEN’S VOICES

So no time to lose ! We’re on a mission at Deezer to build a more diverse and inclusive workplace fostering gender equality and we are making progress :

50% of our new hires globally in 2020 were women.

Our gender equality index in France is at 89 for 2020, +6pts vs 2019.

Deezer signed the Tech for Good Call, an initiative launched by the French President discussing commitments for environment and societal impact such as reaching 30% of women in tech roles by 2030.

SO NOW, WHAT’S NEXT?

We are still far from parity for women in tech or senior leadership functions and our female colleagues at Deezer also voice up their challenges. So we are working on 3 fronts :

– Inclusive workplace : “fight bias campaign” to raise awareness on microaggressions that women too often dismiss but impact self-confidence and create limitations ; trainings for managers ; fostering men allyship

– Women in tech : we engaged in a partnership with ADA tech school to promote tech jobs to female students, we will organize focus groups and invite external speakers to brainstorm on recruiting diverse teams

– Women In leadership : we are launching our internal mentoring program RISE by women for women to support their development

From being heard to being listened to, women’s voices now need to be raised, called, expected.

And Deezer is on it, pump up the volume !!!

Bio

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Classic Brothers are a Dutch electronic music duo consisting of Merlin Cornelius and Bob Bentley. On stage they play hard hitting, high energy electronic music sets, on records they allow themselves a broader musical range.

Classic Brothers love advanced, current sounds. Most of their tracks can be categorized in the broad spectrum of electronic dance music: electro house, electro and trap. Other tracks only fit the realm of electronica. Musical influences range from eclectic to no-nonsense club: from Mr. Oizo and Modeselektor to Deadmau5, from Kill The Noise to Baauer.

Before teaming up with Bob, Merlin produced (and composed for) various Dutch hip hop and 'new soul' acts. Among these MC Brainpower (https://nl.wikipedia.org/wiki/Brainpower) has been the most successful. Merlin remixed Dutch hit 'You've got my Love' from Bastian, and has made music for various premium brands such as Heineken (Heineken Global Website) and Nokia.

Before teaming up with Merlin, Bob played drums in various formations, most notably in the Dutch hit formation Bastian. He also recorded various albums as part of these formations.

Merlin and Bob teamed up for the first time, playing Merlin's compositions live. After that they started producing together and were challenged by Dutch recording artist Fatima Yamaha (Bas Bron, https://nl.wikipedia.org/wiki/Bas_Bron) to make a complete electronic album. That album became 'Off' (2011 on Magnetron Music / Universal).

Achievements:

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* Classic Brothers have made official remixes for Fatima Yamaha, Rimer London and Seymour Bits,

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* were featured on Mau5trap recording artist NEUS' mixtape '45 minutes to get drunk',

* have performed at ADE (Amsterdam Dance Event),

* received critical acclaim for their debut album Off

* gained most public traction with their singles Bam (which received around 5k plays per day around release date) and Flor.

Band Members

Links